DKNY- How It All Began with Peter Arnell:

Peter Arnell
Mar 31, 2022

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Watch the video and get a peek behind the scenes with Peter Arnell, American designer, & creator of the iconic DKNY brand identity.

“New York City is black and white, there is no color in New York City. Even if I took a color photograph it ended up looking black and white.”

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Peter Arnell
Peter Arnell

Written by Peter Arnell

Peter Arnell is an American branding powerhouse and an expert in the creation and transformation of brands for international clients and institutions.

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