PETER ARNELL, BRANDING EXPERT, DESIGNER, PHOTOGRAPHER, AUTHOR, AND MARKETING EXECUTIVE RELEASES HIS FIRST BOOK EVER ON HIS 40 YEARS OF GROUNDBREAKING CREATIVITY AND INNOVATION, PUBLISHED BY HATJE CANTZ.
LOS ANGELES, Feb. 28, 2023 /PRNewswire/ — Hatje Cantz Verlag announces the publication of PETER ARNELL PORTFOLIO 1980–2020. Peter Arnell is an American branding expert, designer, photographer, author, marketing executive and Founder of PETERARNELL. Arnell’s monumental and ingenious two-volume portfolio spans his phenomenal forty-plus-year career.
PETER ARNELL PORTFOLIO 1980–2020
Published by Hatje Cantz
Including texts by Frank Gehry, Tom Brady, Peter Lindberg, André Leon Talley, and Michel Marriot offering thoughts, insights and praise for the visionary
Lauded by many as “The Brand Guru,” Arnell is widely known as the first to pioneer a holistic approach to product design, marketing and communications creating fully integrated products and campaigns. This two-volume boxed collection illustrates how Arnell created unlimited and unparalleled work for some of the world’s most influential brands and is the perfect must-have for anyone interested in design, branding, marketing, and photography from students to collectors.
Throughout his career Peter Arnell built an unparalleled reputation creating groundbreaking, boundary-averse work for many of the world’s most well-known companies and their products. His unique interdisciplinary approach to brand uniting graphic arts, communications, photography, filmmaking, experience design, industrial design, product engineering, architecture, and more to create comprehensive and unified solutions for clients and collaborators that drive enduring brand value. Included are signature projects for Samsung, Chanel, Gucci, DKNY, PepsiCo, Reebok, Chrysler, Nespresso, Fontainebleau, and the Special Olympics.
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