Peter Arnell, Fontainebleau Las Vegas, and the New York City Iconic Ball Drop at Times Square.
Peter Arnell, who has been redefining brands for over four decades, conceived of and orchestrated a unique and ambitious event to unveil Fontainebleau’s new brand identity. Working closely with Sherri White at Jamestown and Jeffrey Straus at Countdown Entertainment, Arnell and his team created an unprecedented event by developing an animation for the New Year’s Eve ball during the midnight countdown in Times Square. The animation compliments the iconic ball’s design while showcasing the new Fontainebleau identity. The result ensures the worldwide audience of over one billion, who witness this historic moment are introduced at the same time to the new Fontainebleau identity, ingeniously linking the hotel’s heritage with the iconic and historic Times Square ‘bowtie’ as witnessed from the ariel view of Times Square. This ambitious idea not only paid homage to the hotel’s legacy but also marked a new chapter in its story.
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