Peter Arnell on Weight Loss and Wellness Motivation for the New Year.

Finding the motivation to embark on a weight loss journey is deeply personal and very individual. Managing a medical condition, feeling better, and even gaining confidence about the way you look are all great reasons to get started. Whether you are looking to make a major life change or just a minor modification to habits, setting yourself up for success is the critical first step, according to Peter Arnell, who explains why so many of us look to celebrities for inspiration.

Motivation and Inspiration

Public figures have leveraged their fame and personal stories in media campaigns and as spokespeople for mega-sized companies for many years. Muhammad Ali’s 2006 partnership with Weight Watchers was designed specifically to tackle childhood obesity and get kids moving. His line of low-calorie snacks and drinks targeted weight conscious teens and young adults, a consumer audience that aspires to be like its cultural icons.

Peter Arnell with Muhammad Ali.

Rebel Wilson made herself relatable to fans when she disclosed her struggle with emotional eating. When she declared 2020 her “Year of Health,” and lost more than 60 pounds with the Mayr Method, improved eating habits, and a rigorous fitness routine, her followers took notice and notes. Now that she reached her goals, Wilson consistently advocates the “no food is forbidden” approach. She promotes balance and mindfulness in meals, a strategy that is easy to adopt and in line with what many devotees are looking for.

Tim McGraw launched his own fitness and wellness brand as part of his health overhaul. When his daughter made a comment about how he “looked big on screen,” the country music star decided it was time for a change. He started small: morning walks became 20-minute jogs, forgoing alcohol led to other changes in his diet. Determined to get fit for himself and his family, McGraw focused more on “feeling good” than on any particular weight loss goal.

Even big names behind the camera and off the main stage, like Shonda Rhimes, can offer encouragement. Rhimes says she overhauled her habits because her body was “physically rebelling against the brain that had been ignoring it for so long.” Rhimes recognizes that not everyone can afford to hire a personal trainer like she did, but promotes easily-accessible exercise regimens like Pilates and smaller, healthier portions during meals.

Peter Arnell Book- Shift

As more stars open up about their weight loss and wellness experiences, and as more icons become the public faces of products and merchandise, you can easily find the reasons you need to transform your life. While some celebs focus on diet modification, others increase the frequency and intensity of their workouts. Some are assisted by medical professionals and others just go with what feels right. No matter how they are doing it, their results point to one clear truth: consistency and dedication are your keys to success.

Image from WWD Peter Arnell After & Before.

Peter Arnell is an American branding powerhouse and an expert in the creation and transformation of brands for international clients and institutions.