Peter Arnell Thrilled to Share: Post Malone to Open BleauLive Theater at Fontainebleau Las Vegas on New Year’s Eve Weekend.

Peter Arnell
1 min readOct 18, 2023

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Fontainebleau Development president Brett Mufson and creative director Peter Arnell were on a design trip to London for the new $3.7 billion resort when they had a chance encounter with Malone and his manager Electric Feel CEO Austin Rosen.
“We had been talking about getting with Post because Rosen is family to us,” Mufson says. [Rosen’s father Andrew is friends with Fontainebleau CEO Jeff Soffer.] “It was serendipitous. We were staying at The TwentyTwo and [Rosen] called and said he was there as well. ‘Where are you?’ ‘Downstairs? Rosen said ‘come to the back room’ and he was sitting there with Post.”

“I asked, ‘Are we going to do this deal or what?’ And we shook hands,” Mufson says. “Austin, Peter and I cut the deal and Post [who went outside to smoke] came back in and we all hugged.”

Read the full billboard article here: https://www.billboard.com/music/concerts/post-malone-bleaulive-las-vegas-new-years-eve-theater-photos-1235444665/

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Peter Arnell

Peter Arnell is an American branding powerhouse and an expert in the creation and transformation of brands for international clients and institutions.