THE BRAND GURU SPEAKS: PETER ARNELL DIALOGUE WITH A LEGEND.
George Wayne to Peter: “you create a fabulous print advertising campaign for brand Fontainebleau Las Vegas — Q1–2025!. The brand needs a cheeky, sexy campaign starring Bad Bunny and riffing off the ‘’Goldfinger’’’ era of the original flagship.”
Peter Arnell Answers: “I never imagined I’d be part of such an extraordinary project, collaborating with incredible people. The project took a 360-degree approach to the brand, offering endless opportunities to redefine and express it. From reimagining Fontainebleau’s brand identity to transforming the customer experience, we influenced every touchpoint in the hotel, including all FF&E and worked in tandem with an exceptional in- house team, and a group of world-class creators and craftsmen to infuse the 67-story luxury resort with the Fontainebleau brand’s rich 70-year legacy through unparalleled touches of polished sophistication. With destination hotels like Fontainebleau, every detail matters. The history of the brand is woven into every detail, with icons and symbols seamlessly integrated into the design to reflect its rich heritage and authentic character. This is complemented by modern touches and elegant elements, catering to the sophisticated tastes of Fontainebleau Las Vegas’.”
Read the full interview here: https://parkmagazineny.com/the-brand-guru-speaks-peter-arnell-dialogue-with-a-legend/
